Just as Journey sings:

“Don’t Stop Believin”, Allu and Jussi kept on believing in the vision of making music that would explode the Finnish angst dwelling millennial youth like a rocket. First the idea was to make hot retro-ish garage rock in the spirit of White Stripes, but soon the guys, easily bored of everything, developed their style to be its own unique snowflake. The influences; from Led Zeppelin, the Stooges and Prince to Finnish UG rap and Gangnam style, fused in the performative punky live shows and gave Ursus Factory its reputation as a Helsinki underground legend.